Blog for Business

Blogging can be as simple as writing short articles about things you have learned from customers. Every article you publish on your web site can be found by people searching google. If your business is tax accounting…you might write about how section 105 plans can be used to deduct health care costs for employee-owners. An insurance agent might summarize how a driver training program can benefit teen drivers. You don’t need to write a massive, in-depth article–you just need to put existing resources in context–as we did above.

This creates short, easy-to-read content on your web site that shows potential customers you know what you are talking about. It also creates an opportunity for a potential customer to ask you a question–giving you an opportunity to connect with and help that person.

Business blogging is not about sharing your opinion about the President or what you ate for supper last night. It’s about creating relevant, contextualized content that will be helpful to other people who are interested in the services you offer.

Dave Atkins Media bases the web sites we create on Wordpress, so the ability to blog is built-in. We can manage a process by which you send us some rough copy and links that we wordsmith, or you could do it on your own. We will also help you plan how to deal with comments–should you allow them (yes!) and how should you respond?

This additional strategy consulting and training involves meeting with you to familiarize you with blogging and using WordPress, followed by editing/critique of actual posts for the first few weeks. You would use WordPress to draft the posts, then we would review them online and discuss by phone as necessary until you are comfortable publishing yourself. This service is  offered as a flat rate fee for the first month. (You will most likely be up and running after 1 month.)

We can also blog for you and manage the entire process. In this role, you would be the editor/approver to ensure all content published under your company’s name was consistent with your objectives. Writing for a business blog is not so much about being able to write authoritative articles as it is about taking an idea and putting it in context by linking to other experts. Dave Atkins Media can take your ideas and publish them in a manner that makes you an authority and resource for potential clients and customers.